Building Trust in What We Eat - Signal Theory

Building Trust in What We Eat

In this white paper, FoodThink explores what consumers know (or think they know) about where their food comes from before it reaches their plates. Learn what food marketers can do to build and maintain consumers’ trust in what they eat.

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KEY TAKEAWAYS

How consumer knowledge of food production compares with other topics

Perceptions of transparency in food and agriculture industries, and its importance to consumers

The sources Americans trust the most for food production information