What Men Hunger For - Signal Theory

What Men Hunger For

What Men Hunger For is about to change your understanding of food and cooking as it relates to guys. In this white paper, we explore topics ranging from meal preparation and grocery shopping to grilling and food production, and provide insights into the mindset of this emerging audience of male decision-makers.

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KEY TAKEAWAYS

What men care about most when it comes to food

Men’s attitudes toward grilling, compared to women’s

How important food production knowledge is to men, and how sensitive they are to specific production issues