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2026/19/06
Signal Theory Brings Home Gold at ANA B2 Awards
Signal Theory Brings Home Gold at ANA B2 Awards
2026/16/09
Signal Theory Resonance Scholarship Gives Karl Washington III Confidence to Create
Signal Theory Resonance Scholarship Gives Karl Washington III Confidence to Create
2026/15/6
Signal Theory Named Agency of Record for DRI DUCK
Signal Theory Named Agency of Record for DRI DUCK
Human say.
Human do.
Or not.
If only it were that easy. In advertising, logic is a fool's errand – humans are walking, talking bundles of emotion – and they make decisions as such.
Signal Theory's job is to help brands connect with consumers through the power of emotion.
We like to believe we do as we say, or do as we think. That’s simply not true.
Humans are intensely emotional – and we make decisions based on how we feel. Signal Theory looks to human behavior to inspire all the work we do.
