After a competitive search, Trapp Fragrances, a division of Faultless Brands, has selected Signal Theory as its marketing partner to help reimagine the brand and retail experience to attract new customers in the luxury lifestyle fragrance category.
Signal Theory’s focus for Trapp Fragrances will include a refresh of the brand identity, tagline and brand positioning, as well as the development of two websites, including an e-commerce consumer site and a separate retailer-support website.
“Trapp Fragrances is such a great brand and the opportunity to help them take everything to the next level is the kind of creative challenge we love to take on,” says John January, co-CEO of Signal Theory. “We like to say we’re in the joy, comfort and meaning business and Trapp is really a prime example of that. We all know how important finding sanctuary has been this past year. Trapp Fragrances creates memories from everyday moments and delivers an exceptional sensory experience for yourself and those around you.”
Known for its signature house box candle, Trapp Fragrances offers a variety of poured candles, candle collections, seasonal releases, votives, home fragrance melts, diffusers, mists and other fragrance products to consumers via retailers globally.
“We are excited to partner with Signal Theory to expand our brand presence and elevate Trapp Fragrances within the competitive luxury fragrance segment,” said Mike Lipski, president and CEO at Faultless Brands. “Their unique strategic approach and retail experience positioned them as the ideal partner for Trapp Fragrances as we evolve and strengthen our brand.”
About Faultless Brands
Founded in 1887, Faultless Brands is a 130-year-old business whose principal enterprise is manufacturing and marketing across the fabric, fragrance and home care categories to consumer and commercial markets. Made in the USA, the Trapp home fragrance brand has carved out a niche following catering to the discerning fragrance enthusiast. The Faultless, Niagara, and Magic fabric care lines, as well as the Bon Ami and Kleen King home care brands, all enjoy a rich heritage and remain top sellers in today’s competitive market.
