In the past few years, Burns & McDonnell has experienced exponential growth as it continually evolves its wide scope of services, consultative relationships and international presence. There was a need for a new brand to reflect the modern vision of who they are and where they intend to go.
During the rebranding process, everyone involved realized that the existing 25-year-old logo didn’t reflect the dynamics of today’s company. The new logo focuses on the ampersand that first cemented an historical partnership with the firm’s founders, Clinton S. Burns and Robert E. McDonnell, and spawned thousands of successful collaborations between Burns & McDonnell and its clients. In addition to the new logo, Burns & McDonnell is unveiling a new tag line – Create Amazing – capturing what the firm is, and does.
“The stylized ampersand represents the valued partnerships between our clients and us. Our company and the communities we serve. The ampersand is that constant reminder that we’re never quite satisfied – we’re always looking for another opportunity to make an impact – to excel at the job and more.”
The new look and feel of the firm will be rolled out in a phased approach across the globe from the company’s website and social media channels to signage at its regional locations and world headquarters.
