We created Lively from the ground up. After hundreds of names and just as many iterations of logos, we narrowed to three options to vet through consumer testing. “Lively” was a clear winner with its nod to the way probiotics are alive. Probiotics work by eating the food sources of bad bacteria, eliminating them for up to three days (in some products). With an established name and visual identity, we designed packaging for all six products and developed a go-to-market strategy.