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2025-08-08
AMIN Worldwide Appoints Signal Theory Co-CEO Ali Mahaffy as Global Board Chair
AMIN Worldwide Appoints Signal Theory Co-CEO Ali Mahaffy as Global Board Chair
AMIN Worldwide Appoints Signal Theory Co-CEO Ali Mahaffy as Global Board Chair
2025-07-09
Signal Theory’s Summer Interns Learn to Embrace Technology With Humanity
Signal Theory’s Summer Interns Learn to Embrace Technology With Humanity
Signal Theory’s Summer Interns Learn to Embrace Technology With Humanity
2025-06-17
What Conan Taught Me About Absurdity and Creativity
What Conan Taught Me About Absurdity and Creativity
What Conan Taught Me About Absurdity and Creativity
2025-08-08
AMIN Worldwide Appoints Signal Theory Co-CEO Ali Mahaffy as Global Board Chair
AMIN Worldwide Appoints Signal Theory Co-CEO Ali Mahaffy as Global Board Chair
2025-07-09
Signal Theory’s Summer Interns Learn to Embrace Technology With Humanity
Signal Theory’s Summer Interns Learn to Embrace Technology With Humanity
2025-06-17
What Conan Taught Me About Absurdity and Creativity
2025-06-17
What Conan Taught Me About Absurdity and Creativity
2025-06-03
Adam Savage Puts Michelin to the Test: Inside Our Groundbreaking Partnership with Tested
2025-06-03
Adam Savage Puts Michelin to the Test: Inside Our Groundbreaking Partnership with Tested
Human say.
Human do.
Or not.
If only it were that easy. In advertising, logic is a fool's errand – humans are walking, talking bundles of emotion – and they make decisions as such.
Signal Theory's job is to help brands connect with consumers through the power of emotion.
We like to believe we do as we say, or do as we think. That’s simply not true.
Humans are intensely emotional – and we make decisions based on how we feel. Signal Theory looks to human behavior to inspire all the work we do.
