Signal Theory Earns Best of Show, Multiple First-Place Honors at Regional NAMA Awards

Signal Theory's commitment to creating meaningful connections in agricultural and animal health marketing has been recognized with 13 "Best of NAMA" regional awards, including Best of Show for Consumer Audiences. The National Agri-Marketing Association's (NAMA) prestigious awards program celebrates excellence in agricultural communications, with top honors advancing to national competition.

The agency's "Surprisingly Snackable" campaign for the American Pecan Promotion Board led the wins, earning both Best of Show Consumer Audiences and First Place recognition for its innovative approach to repositioning pecans in consumers' minds. The campaign's video elements also secured a First Place award, demonstrating the power of integrated storytelling across platforms.

Additional First Place honors showcase Signal Theory's diverse capabilities across traditional and digital channels:

• AgroLiquid Crop Nutrition Week – Overall Public Relations Campaign

• AgroLiquid Precisely X-ray Ads – Single-Page Ad Series

• John Deere Print Ad – Unique Print Advertising

• John Deere True Crime Radio Spots – Audio Series

• Bekaert Keep it Together Campaign – Integrated Campaign

• Bekaert Keep it Together Print Ad – Single-Page Ad Series

The agency's strategic excellence was further recognized with Merit Awards for:

• Merck SEQUIVITY Flu Cover Wrap – Trade Advertising

• AgroLiquid Crop Nutrition Week Videos – AV Broadcast News

• AgroLiquid Leadership Training– Internal Events

• AgroLiquid Media Alert Series – Media Relations

• Bekaert Keep it Together Banner Ads – Advertising on the Web