Signal Theory Wins National NAMA Awards with Pecans, Crop Nutrition

Signal Theory Wins National NAMA Recognition for Innovative Ag Campaigns

Signal Theory was recognized for excellence in agricultural marketing with six wins at this year’s National Agri-Marketing Association (NAMA) Best of NAMA awards. The program honors the best work in agricultural communications, with entries judged by industry professionals at the regional level before advancing to national judging.

The agency received three first-place honors and three merit awards, showcasing its innovative approach to agricultural and consumer-focused campaigns.

Among Signal Theory’s first-place national recognitions were two awards for the American Pecan Promotion Board. The “Surprisingly Snackable” campaign showcased pecans’ versatility as a nutritious, convenient snack option through engaging creative that challenged conventional perceptions about this traditional nut. The campaign’s “Granny” video further reinforced this message with a humorous, relatable approach that resonated with consumers. 

AgroLiquid also received top honors for Crop Nutrition Week in the Audio/Video Broadcast News category, an initiative that educated farmers about the importance of proper crop nutrition timing and application methods to maximize yield potential and sustainability.

Other Signal Theory clients receiving recognition were Merck Animal Health and John Deere.

“Being recognized by our industry peers at NAMA validates what we work toward daily – creating work that not only captures attention but delivers meaningful results for our clients,” said John January, co-CEO of Signal Theory. “Our team’s ability to consistently produce award-winning campaigns that demonstrate our deep understanding of both agriculture and consumer behavior is what sets Signal Theory apart.”

Signal Theory’s National NAMA honors include:

First-Place Awards:

• AgroLiquid Crop Nutrition Week: Audio/Video Broadcast News

• American Pecan Promotion Board “Surprisingly Snackable” campaign: Company or Producer-Funded Advertising Campaign directed to consumers

• American Pecan Promotion Board “Granny” video: Company or Producer-Funded Advertising Campaign Element directed to consumers

Merit Awards:

• AgroLiquid: Single-Page Ads, Series

• Merck Animal Health SEQUIVITY® IAV-S NA Cover Wrap: Trade Ads, Single or Series

• John Deere Paper Tractor & Combine Print Ad: Unique Print Advertising

The national awards build upon Signal Theory’s strong showing at the regional level and reinforce the agency’s position as a leader in agricultural marketing and communications. The recognition spans multiple clients and categories, demonstrating the versatility of Signal Theory’s creative capabilities.