Cargill
360º Cattle VR
/ About the project
While virtual reality won't fill your lungs with country air or put soft soil under your boots, it can deliver an immersive farm-to-fork experience.
Consumers want food transparency, but farm visits aren't practical for most. Our solution? An 18-foot cylinder projection room at the Annual Meat Conference that transported visitors to Cargill's sustainable ranches, turkey barns, and production facilities. The complete experience is now available on any VR-capable device, making responsible food production accessible to everyone.
/ Insight
People want transparency around their food, but most aren't willing or able to disrupt their routines to get it. Our VR solution satisfies the desire for authentic connection with an immersive sensory experience that feels more "real" than traditional marketing.
/ Results
We created an unprecedented experience for conference attendees – and therefore, generated quite the buzz. Word spread quickly, and many attendees returned for a second viewing with coworkers and friends in tow.
“I have to go get my colleague to come experience this. I’ve never seen anything like this at a show.” — Annual Meat Conference attendee
