John Deere
Model D Experience
/ About the project
100 years ago, John Deere released a piece of equipment that changed the game. To celebrate this milestone, we breathed new life into one of their most iconic machines: the Model D tractor.
Vintage tractors are popular for a reason. They evoke a sense of pride and meaning for farmers tied to celebrating common roots and how far the industry has come. Our AR experience let farmers see the Model D on their land, evoking the fond feelings associated with the historic machine. A realistic 3D rendering brought the machine to life, complete with the sound of a running engine.
/ Insight
Nostalgia engages the parts of the brain responsible for personal identity and reward, strengthening the viewer’s connection to the brand. So, we tapped into that to celebrate the Model D’s anniversary.
/ Results
125K experience loads
