Sonic Drive-In
Celebrity Drink Remix
/ About the project
For most of its long and storied history, SONIC has been known as the QSR destination for custom sodas, teas and slushes. But over time, more and more competitors have emerged, aggressively attracting prime consumers during key parts of the day. So SONIC was ready to launch a campaign that would reignite the fanbase’s love for the drive-in’s drink personalization options.
/ Insight
We knew the selected campaign celebrities would catch the eye of Gen Z, but to turn that into action, we used food in motion to directly correlate with our audience's purchasing intent.
/ Results
29MM organic social
80MM eared social
2 Billion earned impressions
