After a two-year hiatus, Harvesters’ largest fundraising event of the year was returning with a new name, format and location. Generating interest while shining a spotlight on hunger would be challenging. COVID had dominated the headlines and made it difficult to get the public to care about other social issues.

We’ve all seen the face of hunger. But how could we bring interest to the cause while making it lighthearted enough to get people on board?  Enter the beasts – our way to remind people that hunger is truly a monster of a problem. By keeping it light, we generated more excitement and, in turn, more donations.