Elanco

Claro Consumer Campaign

/ About the project

Treating your dog’s ear infection is historically a high-drama affair involving dose after dose (after dose, after dose…) of medicated ear drops. But not with Claro. This innovative treatment works in one vet-administered dose. No drops to take home – and no drama of trying to administer messy drops.

To illustrate why dog owners love Claro so much, we created this soap opera of a story that shows how Claro takes a little bit of tension out of life at home.

/ Insight

Emotional memory is stronger than factual memory. Pet owners will remember the emotional relief of avoiding the "high-drama affair" more than clinical product benefits.

/ Results

BRONZE – NAVC VETTY AWARDS

Other

Projects