Many cattle producers have relied on ivermectin alone for years, but studies show the most effective way to take out parasites is to use two dewormers from two different drug classes. So we encouraged them to add SAFE-GUARD to the mix for the strongest results.

Since producers weren’t looking for an entirely new method, we wanted to make sure their busy brains didn’t skip over our message. By grabbing their attention with impactful and downright scary parasite visuals that came with a side of best practices, we positioned Merck Animal Health as essential to effective parasite control.