Boehringer Ingelheim
Show Mom Love
/ About the project
Being an equestrian is something that doesn’t happen alone. “Show Moms” are the unsung heroes of the equestrian world, giving up evenings and weekends to help their horse-crazy kids live their dreams.
We honored this dedication over Mother’s Day by showcasing the unique relationship between equestrians, their horses and the moms cheering them on with content celebrating the “Show Mom” role and encouraged them to #ShowMomLove. And girl, did they.
/ Insight
People crave recognition for their "invisible labor" - the behind-the-scenes sacrifices that enable others' achievements but often go unacknowledged. The campaign created a moment of social validation that said "we see you and your contributions matter."
/ Results
In just over a month, we reached 2.2 million people through 1.1 million video views, 17,500 social shares, more than 14,000 social comments and 85,000 social reactions to help double the size of our Facebook community and increase brand loyalty.
17,500 SHARES
1.1 MILLION VIEWS
85,000 REACTIONS
