Elanco
Claro Veterinarian Campaign
/ About the project
When vets meet Claro—the one-dose ear infection treatment for dogs—it's not just a clinical connection, it's a workplace romance. While pet parents appreciate the convenience, it's the veterinarians who've truly fallen head over heels. No more patient non-compliance headaches. No more angry callbacks about failed treatments. Just happier dogs (the real reason vets got into this gig anyway).
Our dating-inspired video series captures fellow veterinarians sharing their passionate testimonials about finding "the one"—that single-dose solution that transformed their practice and stole their hearts.
/ Insight
Claro resonates with vets because it eliminates the trust gap between clinic and home care. By removing the need to rely on pet owners, it validates veterinarians' professional identity and transforms a practical solution into an emotional alliance that supports their core mission: helping animals.
/ Results
