Snow Pops
Frozen Cocktail Rebrand
/ About the project
Snow Pops ready-to-freeze cocktails were lacking brand awareness in the increasingly crowded alcoholic beverage market. We were asked to help them stand out in the right way to the right audience: millennial women.
We crafted an authentic brand persona that made it feel like our posts were coming from a friend rather than a sales team. Instead of “Buy Now” messaging, we tapped into humor, pop culture and shared experiences that were relevant to the millennial audience.
/ Insight
Humor and social identity are inherently intertwined. The more human a brand can be on social media, the more loyalty it can garner, especially among millennial women that value relatable comedy, trends and community.
/ Results
“Our brand got just the tone we were hoping for, and the social strategy was focused and effective. It breathed new life into our brand and made it resonate more with our customers.”
– Jerry Nevins, Snow Pops Partner
