Sonic Drive-In
Summer AR Filters
/ About the project
Up against indefinite reside-in-place orders, we needed to bring the “delightful possibility” of summer and SONIC to the masses in a safe, socially distanced way.
To keep SONIC top-of-mind through the pandemic, we launched unique augmented reality filters that created an engaging SONIC experience with no visit required. The filters were developed and released leading up to the first official day of summer, and each surprised, delighted and entertained SONIC fans across the country.
/ Insight
When COVID-19 disrupted guests' SONIC summer hangout habits, we needed to meet them where they were: at home, on their phones.
/ Results
55,200+ total organic impressions
30,700+ total organic opens
