National Geographic
Everest AR Filter
/ About the project
National Geographic's team captured their Everest expedition, then asked us to make the once-in-a-lifetime adventure accessible to their viewers using that content. So, we gave Nat Geo fans a way to gain 30,000 feet of elevation in an instant.
Our immersive AR filter put Instagram users in the middle of Mount Everest’s most famous landscapes, with 360-degree views showing exactly what a real climber would see. By moving the camera, users could take in the sights, observe the conditions and learn about each stage of the climb — all from wherever they were.
/ Insight
Whether climbing Mount Everest is on your bucket list or not, we've all wondered what it must be like to stand on Mount Everest. And all of us have access to the selfie camera on our phones.
/ Results
4M Captures
872,000 Shares
77.7M Total Impressions
