To most customers, milk is milk. Why would they choose a higher-priced product when their usual brand tastes just fine? To make the case for Shatto, we reimagined the packaging to grab attention at the shelf.

The bottles feature a bold headline paired with a humorous (and often fantastical) glimpse into life on the farm. That authenticity allowed customers to quickly realize the benefits of a small dairy farm: freshness, quality and good, wholesome fun.